Agricultural input supply companies are using ICT applications in a variety of ways to improve the products, services, and support they provide to farmers. Using mobile phones and SMS, for example, they have been able to expand their distribution channels to more remote rural areas and offer products and services to farmers that were not available to them before.
Image-AD's mFarms platform has allowed agribusiness owners like farmers, agro dealers, aggregators etc to establish and manage rural agent networks that facilitate farmer access to products, services, and technical support to provide farmers and agro dealers with incentives to try out new and improved products.
Input supply companies in Ghana and in other African countries are beginning to use rural sales agents as a means of promoting their products and services with farmers in more remote rural areas. By identifying, training, and providing incentives to individuals in rural areas that can represent their company, sell their products, and provide technical support to farmers in the use of those products, input supply companies are tapping into new markets and expanding their businesses through Image-ADs products.